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This month, Twitch livestreams were also integrated with Amazon MusicвЂ™s app. Twitch also hired SpotifyвЂ™s Tracy Chan as its new head of Product & Engineering for Music, partnered with Bandsintown, and rolled out several ways for artists to fast-track their way to Twitch Affiliate status. It since has hosted a flood of other musiciansвЂ™ live stream, leading the вЂњMusic & Performing ArtsвЂќ category to surge by 387% year-over-year as of this July. The company hosted a benefit in partnership with Amazon Music, called Stream Aid, which featured a number of artists, like Diplo, Barry Gibb, Ryan Tedder, Lauv, Charlie Puth, Die Antwoord and others. The launch of Soundtrack comes at a time when music has become a larger part of the Twitch experience, thanks to the live-streaming platformвЂ™s adoption by artists during the COVID-19 pandemic. Creators will be able to choose music from a set of stations and playlists curated by Twitch staff, by theme or genre - like вЂњjust chillingвЂќ or вЂњLofi Hip Hop/BeatsвЂќ or вЂњRap,вЂќ for example.

With the launch of Soundtrack by Twitch, music will be separated into its own audio channel so creators can play the tracks without being worried about muting or receiving strikes against their channel. Twitch in the past had tried to address music rights issues with the launch of the Twitch Music Library in 2015, but this was shut down last year without explanation. Twitch declined to share details about the deal terms with partners, however.

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In total, over a million tracks will be available for free use by creators. Twitch says this lineup will give creators access to a range of music, including artists like Above & Beyond, mxmtoon, Porter Robinson, RAC, SwuM, and others. Instead, the initial lineup of supported partners includes Soundcloud, Monstercat, Distrokid, cdbaby, Empire, Westwood Recordings, United Masters, Alpha Pup, Popgang, Text Me Records, Dim Mak, Create Music Group, Chillhop Music, Anjunabeats, Soundstripe, LabelWork, mxmtoon, future classic, Nuclear Blast, Season of Mist, Chilled Cow, Pure Noise Records, Symphonic, Blkbox, and Songtradr. The feature, which has been in development over the past year, is meant to not only make it easier to find rights-cleared music, but also to address the ongoing issues creators face with having their archives muted.ДЄt launch, Soundtrack by Twitch is working with a variety of label and distribution partners, but doesnвЂ™t have agreements with the majors themselves. Twitch today is introducing a new tool, Soundtrack by Twitch, that will allows it creators to add licensed music within their streams.